imbrex Launches First Global Real Estate Marketplace on the Ethereum Blockchain

Hello imbrex Community,

It is our pleasure to announce that imbrex is now live on MainNet! The first batch of listings have been processed via the Imbrexer and recorded on the Ethereum Blockchain, marking a historical moment for the global real estate industry. Imbrex is now open to anyone who would like to search, and if you are a seller, agent, or landlord, you are encouraged to sign up and add listings. You will be the first participants in the world to engage in this transformative network. You own your listing page; you own your leads and you connect with the buyer directly. This new decentralized storage model will give agents, firms and organizations the ability to move data between imbrex, their websites, CRM systems and other third party applications with virtually no friction and with absolute ownership of their data.

Imbrex has taken the first step in launching the new data dissemination standard for the real estate industry that will result in lower costs, accurate SEO credit, and a global network that has access to hyperlocal, curated information.

Toll Brothers

As part of the launch, imbrex is proud to include more than 2,200 nationwide listings from Toll Brothers (NYSE:TOL), an award-winning Fortune 500 company and FORTUNE Magazine’s World’s Most Admired Companies – #1 Homebuilder four years in a row: 2015, 2016, 2017 and 2018. Toll Brothers builds the widest variety of homes in the industry: Move-up; Empty Nester; Active Adult; Second Home; Urban-Infill; Urban Redevelopment; Golf Course & Country Club; High-Rise; Suburban High Density; Urban & Suburban Rental.


Now that we’re on MainNet, users will require a place to obtain IMBREX (REX) tokens in order to participate in the network. We are pleased to announce IMBREX (REX) tokens can now be purchased on HitBTC. The current trade pairs include REX/USD, REX/BTC, REX/ETH. We are in discussions with additional exchanges and will update the community as new listings are added.

How to use imbrex

Imbrex is open to anyone in the world to search listings for free. To start, agents in the United States can create an account and add listings. In order to create an account, you are required to go through a signup process. Please remember that imbrex is built on the Ethereum blockchain. Therefore, there are small transaction costs for actions such as adding a listing, flagging a listing and voting on the validity of listing data. In appreciation of early adopters, imbrex will fund the first 20 Ethereum transactions for each new subscription account. The only item the user is responsible for is a $0.50 charge to deploy your imbrex wallet. This is handled through our payment processor, BrainTree. After your account is confirmed, you’ll be able to add listings, apply for Listing Rewards and participate fully in the live environment! In addition, users are welcome to apply for the Listing Rewards, Flag and Vote on Spam. These actions trigger imbrex’s governance model and therefore require micro deposits in the form of IMBREX (REX) tokens. The contracts grant each new account 5 free deposits in order to give users the opportunity to test these features.

We’ll be releasing a detailed video tutorial on how to use the platform in the next week or so.

Inman Connect

Today we are en route to the Inman Connect Conference in San Francisco. We’ll be participating in the Hacker Connect Panel and conducting live demos for the 4,000 top-producing agents and brokers, CEO’s and franchises in attendance of the conference! If you are in San Francisco from July 17-19, please visit our booth #8.

Path Forward

Subsequent to returning from Inman, the team will be focused on two areas. First is acquiring users through the continuation of our direct outreach campaign to individual real estate agents. We want to learn as much about our new user base as humanly possible. We’ve already established intimate relationships with our testers and Ambassadors and it has proved to be a valuable experience. During this time, the Ambassador program will commence, which is geared toward attracting residential agencies, and through the continuation of onboarding larger firms like Toll Brothers. Second is enhancement of our current architecture with the deployment of imbrex’s Enterprise Model, which will streamline connectivity at the firm level, and with the introduction of User Curation Contracts, which will enable users to become data curators in their local markets. Both functionalities will expand imbrex’s data input fields and allow the team to continue working on data standardization models, newly made possible by Web3 technology. Top of mind for us during this next phase is to engage the real estate industry in the inherent benefits of establishing a new Web3 data dissemination standard. Web3 data standards will not only reduce costs, they will  establish a new portability layer between exchange participants. This portability layer is what will open the door to the future of real estate data transactions and the financial transaction framework it will make possible. Real estate will always be a local business; however, the market is a global opportunity. Establishing the common ground between these two seemingly contradictory aspects of the real estate industry is our core challenge in our mission to discover and build the means to frictionless, global peer-to-peer real estate data exchange.

We are proud of this moment, grateful for the support and confidence our community and partners have shown us, and ready to execute the next stage of development. The team looks forward to continuing this journey with your feedback and support.

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